WHY
MICRO-CERTIFICATION?
Micro-certification helps solve
a problem and creates a longlasting change
In contrast to broad certification schemes that cover a wide range of sustainability themes from resource reduction to community engagement all under one standard, micro-certification provides an opportunity to take a deeper dive into specific topics.
Eliminating single-use plastic, food waste prevention, and hygiene and sanitation standards are just some of the areas that fit well with this approach.
Micro-certification encourages the type of focus and performance achievement that can result in long-lasting change.
Motivated by the success in one specific area, a business may then choose to move on to another topic and so on. The granular detail included in micro-certification schemes means that businesses will achieve meaningful change at a much more profound level.
WHY NOW IS
THE RIGHT TIME TO
CHOOSE
MICRO-CERTIFICATION?
It enables your business to stand out from the crowd
Micro-certification has been around for decades in other industries, and it is now gaining traction in the tourism and hospitality sector. Over the course of the COVID-19 pandemic, micro-certification around hygiene standards very quickly became a popular way to drive trust and build confidence with consumers.
A report by Booking.com revealed that 85% of people want to be able to reduce waste when they travel, but in many cases, they don’t know how to identify hospitality businesses that will help them to do this.
Working with micro-certifications gives you integrity and drives confidence amongst your customers, it demonstrates that you are tackling the challenges we face as a society today.
A significant additional benefit of micro-certification is its clear message. When a business is certified as Single-Use Plastic FREE, the achievements of that business are immediately clear and understood.
It enables your business to stand out from the crowd and attract the kinds of customers that will support your sustainability objectives.
WE WORK ALL AROUND THE GLOBE
LET’S CREATE A LONG-LASTING CHANGE
TOGETHER